The following book review first appeared on BookTrib, for which I am Editorial Director. One day at the age of 10, as a student at a New...

This story was written for and first published by PR News. Why has it seemed like such a challenge for healthcare providers,...

This blog first appeared on the website of  CRN International, where I am the company's Marketing Director. Hold on. We’ve heard some 300...

(This article first appeared in www.chiefmarketer.com and the Chief Direct Marketer newsletter.) Anyone searching a stock photo library...

This post first appeared on www.crnradio.com, the website for CRN International, a radio marketing company where I am Marketing Director....

This blog was first posted by CRN International, for which I am currently Marketing Director. “I’m a big advocate and supporter of radio;...

Too Many Awards -- Or Not Enough? The principal of my daughter’s elementary school many years ago went on and on at an assembly praising...

This article was written for and first appeared in MeetingsNet.com. It was a discussion among association chapter leaders on how to...

A common sequence surrounding a discussion of ROI in the meetings industry: Speaker says measuring ROI is essential for validating and...

If given the choice at a professional education event, would you rather listen to an engaging speaker and get a new idea or two, or meet...

Between associations pounding the drums in Washington, advocacy experts spreading the word in forums near and far, and social media...

It was an inadvertent   wake-up call, initiated by a Wall Street Journal commentary ripping the meetings industry to shreds. And you know...

Thanks for reminding us what we’re up against and how far we have to go. In the days since reading Holly Finn’s cynical and scathing...

The principal of my daughter’s elementary school many years ago went on and on at an assembly praising staff members and volunteer...

With elation, curiosity and confusion, I was notified that my daughter had endorsed me for Advertising, Social Media Marketing and Events...

So there was Dad out of nowhere standing in our yard – totally unexpected. Didn’t even see the car. He looks great, good shape, that...

As I entered the dry cleaner this morning, my friend behind the counter was serving another customer and, while doing so, told me to drop...

For a recent assignment, I had to make 50 to 100 cold calls a week. That’s actual conversations. Here’s a composite of how I fared, using...

This week I discovered the answer to life’s burning question can be as close as your next lunch. Okay, so I wasn’t asking what reality...

Would you rather belong to a club of 800 with 20 percent engaged members or a club of 200 with 100 percent passionate ones? I thought...