

Book Review: Still Crazy After all These Years
The following book review first appeared on BookTrib, for which I am Editorial Director. One day at the age of 10, as a student at a New...

Jim Alkon
Aug 25, 20183 min read
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How Aetna Approaches Social Media in the Healthcare Industry
This story was written for and first published by PR News. Why has it seemed like such a challenge for healthcare providers,...

Jim Alkon
Aug 25, 20184 min read
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Traditional Ads Meet Content Marketing at Ad Week 2016
This blog first appeared on the website of CRN International, where I am the company's Marketing Director. Hold on. We’ve heard some 300...
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Oct 3, 20164 min read
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Getting in Tune with Non-Traditional Radio Marketing
(This article first appeared in www.chiefmarketer.com and the Chief Direct Marketer newsletter.) Anyone searching a stock photo library...
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Jun 20, 20154 min read
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The Innovative Spirit at Work
This post first appeared on www.crnradio.com, the website for CRN International, a radio marketing company where I am Marketing Director....
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Apr 22, 20153 min read
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The Wild, Wacky and Worthy of Ad Week 2014
This blog was first posted by CRN International, for which I am currently Marketing Director. “I’m a big advocate and supporter of radio;...
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Oct 4, 20144 min read
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My Five Favorite Posts of 2013
Too Many Awards -- Or Not Enough? The principal of my daughter’s elementary school many years ago went on and on at an assembly praising...
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Dec 30, 20132 min read
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Time to Rethink the Association Model?
This article was written for and first appeared in MeetingsNet.com. It was a discussion among association chapter leaders on how to...
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Dec 12, 20135 min read
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Measuring Value: It's Not a Pipe Dream
A common sequence surrounding a discussion of ROI in the meetings industry: Speaker says measuring ROI is essential for validating and...
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Jun 19, 20133 min read
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Booking the Most Compelling Speaker - You!
If given the choice at a professional education event, would you rather listen to an engaging speaker and get a new idea or two, or meet...
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May 15, 20133 min read
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A Walk You Need To Take
Between associations pounding the drums in Washington, advocacy experts spreading the word in forums near and far, and social media...
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Apr 8, 20133 min read
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Wall Street Wake-Up Call - The Sequel
It was an inadvertent  wake-up call, initiated by a Wall Street Journal commentary ripping the meetings industry to shreds. And you know...
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Apr 2, 20136 min read
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The Inadvertent Wall Street Wake-Up Call
Thanks for reminding us what we’re up against and how far we have to go. In the days since reading Holly Finn’s cynical and scathing...
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Mar 20, 20133 min read
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Too Many Awards -- Or Not Enough?
The principal of my daughter’s elementary school many years ago went on and on at an assembly praising staff members and volunteer...
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Jan 9, 20133 min read
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What is an Endorsement Worth?
With elation, curiosity and confusion, I was notified that my daughter had endorsed me for Advertising, Social Media Marketing and Events...
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Dec 12, 20122 min read
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A Simple Holiday Wish
So there was Dad out of nowhere standing in our yard – totally unexpected. Didn’t even see the car. He looks great, good shape, that...
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Dec 6, 20124 min read
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Thinking About the Way You Think
As I entered the dry cleaner this morning, my friend behind the counter was serving another customer and, while doing so, told me to drop...
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Nov 30, 20124 min read
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The Cold Truth
For a recent assignment, I had to make 50 to 100 cold calls a week. That’s actual conversations. Here’s a composite of how I fared, using...
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Nov 13, 20123 min read
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A Misguided Assumption?
This week I discovered the answer to life’s burning question can be as close as your next lunch. Okay, so I wasn’t asking what reality...
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Nov 9, 20122 min read
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Using Passion as a Prerequisite, Size Matters
Would you rather belong to a club of 800 with 20 percent engaged members or a club of 200 with 100 percent passionate ones? I thought...
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Jun 24, 20123 min read
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