Book Review: Still Crazy After all These Years
The following book review first appeared on BookTrib, for which I am Editorial Director. One day at the age of 10, as a student at a New...
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- Aug 25, 2018
- 4 min
How Aetna Approaches Social Media in the Healthcare Industry
This story was written for and first published by PR News. Why has it seemed like such a challenge for healthcare providers,...
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- Oct 3, 2016
- 4 min
Traditional Ads Meet Content Marketing at Ad Week 2016
This blog first appeared on the website of CRN International, where I am the company's Marketing Director. Hold on. We’ve heard some 300...
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- Jun 20, 2015
- 4 min
Getting in Tune with Non-Traditional Radio Marketing
(This article first appeared in www.chiefmarketer.com and the Chief Direct Marketer newsletter.) Anyone searching a stock photo library...
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- Apr 22, 2015
- 3 min
The Innovative Spirit at Work
This post first appeared on www.crnradio.com, the website for CRN International, a radio marketing company where I am Marketing Director....
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- Oct 4, 2014
- 4 min
The Wild, Wacky and Worthy of Ad Week 2014
This blog was first posted by CRN International, for which I am currently Marketing Director. “I’m a big advocate and supporter of radio;...
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- Dec 30, 2013
- 2 min
My Five Favorite Posts of 2013
Too Many Awards -- Or Not Enough? The principal of my daughter’s elementary school many years ago went on and on at an assembly praising...
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- Dec 12, 2013
- 5 min
Time to Rethink the Association Model?
This article was written for and first appeared in MeetingsNet.com. It was a discussion among association chapter leaders on how to...
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- Jun 19, 2013
- 3 min
Measuring Value: It's Not a Pipe Dream
A common sequence surrounding a discussion of ROI in the meetings industry: Speaker says measuring ROI is essential for validating and...
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- May 15, 2013
- 3 min
Booking the Most Compelling Speaker - You!
If given the choice at a professional education event, would you rather listen to an engaging speaker and get a new idea or two, or meet...
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- Apr 8, 2013
- 3 min
A Walk You Need To Take
Between associations pounding the drums in Washington, advocacy experts spreading the word in forums near and far, and social media...
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- Apr 2, 2013
- 6 min
Wall Street Wake-Up Call - The Sequel
It was an inadvertent  wake-up call, initiated by a Wall Street Journal commentary ripping the meetings industry to shreds. And you know...
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- Mar 20, 2013
- 3 min
The Inadvertent Wall Street Wake-Up Call
Thanks for reminding us what we’re up against and how far we have to go. In the days since reading Holly Finn’s cynical and scathing...
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- Jan 9, 2013
- 3 min
Too Many Awards -- Or Not Enough?
The principal of my daughter’s elementary school many years ago went on and on at an assembly praising staff members and volunteer...
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- Dec 12, 2012
- 2 min
What is an Endorsement Worth?
With elation, curiosity and confusion, I was notified that my daughter had endorsed me for Advertising, Social Media Marketing and Events...
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- Dec 6, 2012
- 4 min
A Simple Holiday Wish
So there was Dad out of nowhere standing in our yard – totally unexpected. Didn’t even see the car. He looks great, good shape, that...
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- Nov 30, 2012
- 4 min
Thinking About the Way You Think
As I entered the dry cleaner this morning, my friend behind the counter was serving another customer and, while doing so, told me to drop...
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- Nov 13, 2012
- 3 min
The Cold Truth
For a recent assignment, I had to make 50 to 100 cold calls a week. That’s actual conversations. Here’s a composite of how I fared, using...
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- Nov 9, 2012
- 2 min
A Misguided Assumption?
This week I discovered the answer to life’s burning question can be as close as your next lunch. Okay, so I wasn’t asking what reality...
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- Jun 24, 2012
- 3 min
Using Passion as a Prerequisite, Size Matters
Would you rather belong to a club of 800 with 20 percent engaged members or a club of 200 with 100 percent passionate ones? I thought...
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