Book Review: Still Crazy After all These Years
The following book review first appeared on BookTrib, for which I am Editorial Director. One day at the age of 10, as a student at a New...
Jim Alkon
Aug 25, 20183 min read
How Aetna Approaches Social Media in the Healthcare Industry
This story was written for and first published by PR News. Why has it seemed like such a challenge for healthcare providers,...
Jim Alkon
Aug 25, 20184 min read
Traditional Ads Meet Content Marketing at Ad Week 2016
This blog first appeared on the website of CRN International, where I am the company's Marketing Director. Hold on. We’ve heard some 300...
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Oct 3, 20164 min read
Getting in Tune with Non-Traditional Radio Marketing
(This article first appeared in www.chiefmarketer.com and the Chief Direct Marketer newsletter.) Anyone searching a stock photo library...
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Jun 20, 20154 min read
The Innovative Spirit at Work
This post first appeared on www.crnradio.com, the website for CRN International, a radio marketing company where I am Marketing Director....
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Apr 22, 20153 min read
The Wild, Wacky and Worthy of Ad Week 2014
This blog was first posted by CRN International, for which I am currently Marketing Director. “I’m a big advocate and supporter of radio;...
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Oct 4, 20144 min read
My Five Favorite Posts of 2013
Too Many Awards -- Or Not Enough? The principal of my daughter’s elementary school many years ago went on and on at an assembly praising...
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Dec 30, 20132 min read
Time to Rethink the Association Model?
This article was written for and first appeared in MeetingsNet.com. It was a discussion among association chapter leaders on how to...
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Dec 12, 20135 min read
Measuring Value: It's Not a Pipe Dream
A common sequence surrounding a discussion of ROI in the meetings industry: Speaker says measuring ROI is essential for validating and...
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Jun 19, 20133 min read
Booking the Most Compelling Speaker - You!
If given the choice at a professional education event, would you rather listen to an engaging speaker and get a new idea or two, or meet...
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May 15, 20133 min read
A Walk You Need To Take
Between associations pounding the drums in Washington, advocacy experts spreading the word in forums near and far, and social media...
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Apr 8, 20133 min read
Wall Street Wake-Up Call - The Sequel
It was an inadvertent wake-up call, initiated by a Wall Street Journal commentary ripping the meetings industry to shreds. And you know...
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Apr 2, 20136 min read
The Inadvertent Wall Street Wake-Up Call
Thanks for reminding us what we’re up against and how far we have to go. In the days since reading Holly Finn’s cynical and scathing...
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Mar 20, 20133 min read
Too Many Awards -- Or Not Enough?
The principal of my daughter’s elementary school many years ago went on and on at an assembly praising staff members and volunteer...
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Jan 9, 20133 min read
What is an Endorsement Worth?
With elation, curiosity and confusion, I was notified that my daughter had endorsed me for Advertising, Social Media Marketing and Events...
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Dec 12, 20122 min read
A Simple Holiday Wish
So there was Dad out of nowhere standing in our yard – totally unexpected. Didn’t even see the car. He looks great, good shape, that...
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Dec 6, 20124 min read
Thinking About the Way You Think
As I entered the dry cleaner this morning, my friend behind the counter was serving another customer and, while doing so, told me to drop...
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Nov 30, 20124 min read
The Cold Truth
For a recent assignment, I had to make 50 to 100 cold calls a week. That’s actual conversations. Here’s a composite of how I fared, using...
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Nov 13, 20123 min read
A Misguided Assumption?
This week I discovered the answer to life’s burning question can be as close as your next lunch. Okay, so I wasn’t asking what reality...
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Nov 9, 20122 min read
Using Passion as a Prerequisite, Size Matters
Would you rather belong to a club of 800 with 20 percent engaged members or a club of 200 with 100 percent passionate ones? I thought...
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Jun 24, 20123 min read