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It's hard to get people to care about marketing -- let alone act on it. It has to be engaging, non-threatening, entertaining and fill a need at the right time and place.



That's where I come in. I'm a content guy -- I started as an editor, shifted to sales and morphed into marketing and helping companies generate buzz, awareness and attention. I get people to like you and recognize you -- and consider doing business with you.



I've made a living by engaging people with good writing and good stories -- no matter where the professional perch. I'm an ideas guy. Once, one of my ideas got my company about 20 free minutes of exposure on the Howard Stern Show. I don't know where the next idea is coming from -- just that it's coming, and it could be yours. Every business has specific needs -- so every idea starts with a conversation. Let's have one.


Custom Content * Blogs * Newsletters * Corporate Communications * Marketing Materials * Sales Materials * Promotional Copy * White Papers * Email Marketing * Website Development * Speechwriting * Social Media * Marketing Strategy * Research/Surveys * Crazy Ideas That Work

What Everyone's Talking About

* How Aetna Manages Social Media in the Healthcare Industry Read

* Book Review: "Because I Come From a Crazy Family." Read

* Is Content Succeeding as the New Pitch? Read

* Google Chrome's Ad Silent Treatment Read

* Authors Like You've Never Heard Them Read

* What Consumer Nerve Do You Hope To Hit? Read

* Sound Logic Read

* What Is it About Non-Traditional Radio? Read

* The Innovative Spirit at Its Best Read

* The Wild, Wacky and Worthy from Ad Week Read

* Rethinking the Association Model Read

* Measuring ROI: It's Not a Pipe Dream Read

* Has Connecting Surpassed Content in Industry Education? Read

* Planners Need Voice in the Executive Suite Read

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